Why Price Isn't Everything When it Comes to LTL - Amware

Why Price Isn’t Everything When it Comes to LTL

by | Sep 28, 2017 | Less Than Truckload

For many small businesses looking for a new LTL carrier, price is just one of many factors that go into the decision-making process. Like many business partnerships, the relationship between carrier and client is the heart of the entire transaction, and may explain why price isn’t everything when it comes to LTL.

Price isn't everything when it comes to LTL

Pricing & Value for LTL Carriers

While some customers don’t use price as their only metric, many still consider price a main factor in their decision-making process. If a company has excellent technology features and high quality customer service, a customer may be willing to invest a bit more in an LTL carrier.

On the other hand, a small business owner may be willing to forgo the cool technology features if the LTL carrier has an excellent reputation and white glove customer service. The majority of customers it seems, however, are looking for companies that offer fair pricing, as well as quality technology and service.

LTL Carrier Quality Customer Service

There are few customers who will stick around through a truly bad customer service experience. A poorly managed claim or lost shipment can mean huge losses for small businesses, a risk few would be willing to take.

Having quality customer service starts with having a solid technology foundation. Fast and accurate tracking information, integrated claims resolution, and up-to-the-minute carrier management are all things small business owners expect from their LTL carrier.

But at the end of the day, technology isn’t always perfect, and things do go wrong. So there’s no substitute for a friendly, helpful, and knowledgeable expert available to answer questions when necessary.

LTL Carrier Technology Features

Technology is changing the way people do business. With the rise of eCommerce, and people finding new ways to use the internet to get products into the hands of consumers, LTL shipping has had to keep up with a steady stream of demands for integrative technology features.

LTL carriers with a web-based software platform, like Amrate from Amware, are a necessary tool for business owners who want quick information at their fingertips. Amrate includes several features including shipment tracking and tracing, billing and payment, and reporting features.

Choosing the Right LTL Carrier

Choosing the right fit in an LTL carrier can be a big part of a small business’s success. While things like retail products and marketing campaigns can be swapped out when they don’t work well, having a non-functioning or poorly functioning relationship with a shipping carrier can be disastrous for a business of any size.


To better understand what you should expect from an LTL carrier with fair pricing, quality customer service, and advantageous technology features, contact the team at Amware and enjoy a FREE 30-day trial of Amrate.

Amrate - 30 day free trial

About Dan Ramella

About Dan Ramella

Dan Ramella is a member of Amware's executive team, helping drive growth and manage key relationships. With over 20-years experience in the transportation and logistics industry, Dan has helped Amware become one of Northeast Ohio's premier 3PLs