How to Leverage Public Warehousing as Part of Your Supply Chain - Amware

How to Leverage Public Warehousing as Part of Your Supply Chain

by | May 16, 2019 | Warehousing

At first glance, public warehousing might seem pretty straightforward. Manufacturers, distributors, or end user customers deliver pallets of inventory by truck or train to a warehouse. The warehouse personnel unload the freight, add it to inventory, and move it to a shelf where it will stay until someone needs it. Once that happens, warehouse personnel take the pallet off the shelf and move it on to another truck, which will deliver it to its final destination. All in all, pretty simple.

The load it, store it, unload it, and ship it model may be the only thing many warehousing customers need, but that doesn’t mean it’s the only thing warehouses offer. In fact, like most business, warehouses are always looking for ways to separate themselves from their competition and add value for their clients. Here are a couple services that your warehousing company may or may not offer:

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  1. Freight Preparation

As it relates to warehousing, freight handling is mostly labor. People are typically the ones loading and unloading pallets from trucks and trains. They manage inventory, label shipments, and shrink-wrap pallets. Because of the availability of this labor force, warehouses can and will often offer product and freight prep for their clients as an additional service.

For example, a garment distributor supplying uniforms to a private security company might have plain uniform shirts shipped from overseas directly to the warehouse. Warehouse personnel unload and stock the pallets as they would any other shipment, but these shirts aren’t yet ready to be delivered to the end user. There are patches and labels that need to be applied before the finished product can be delivered.

The distributor could have had the garments shipped to their headquarters. They could have hired people to apply the labels and do the prep work. The problem is that their warehouse is already full with pallets from several other large clients. Breaking the shipment down and moving it back and forth will add too much cost and have them losing money on the order. The answer? Have the products prepped by the warehouse personnel and then shipped to the end user directly from the warehouse as a finished product.

Common freight prep handled by warehouse personnel includes:

  • Private labeling
  • Bar Coding
  • Certification
  • Mix-and-match product assembly


  1. 3PL Warehousing

Third Party Logistics (3PL) companies that offer warehousing in addition to freight transportation and logistics provide purchasing, sourcing, and warehouse managers a unique value in the supply chain.

A typical 3PL will offer freight transportation services such as: Less than Truckload (LTL), Full Truckload (FTL), Parcel, and Drayage. They handle “goods in motion,” moving freight from one place to another by truck, train, plane, or ship. These are the companies who send trucks to warehouses to pick up pallets of freight.

Purchasing and Sourcing Managers who partner with 3PL companies to move freight would be well served to learn about whether or not that 3PL offers warehousing services. While the manufacturer or distributor might not (generally) care where their products are warehoused, they can leverage a 3PL’s warehouse to add savings or profit to their prices. Here’s how:

  • The manufacturer or distributor pays to have inventory warehoused and possibly prepped for delivery to their clients.
  • The clients receiving the products are the ones who pay for shipping, not the manufacturer.
    • The client books the shipment.
    • The freight carrier drives to the warehouse, picks up the product, then turns around and drives it back to the customer.
  • By warehousing the products with a 3PL provider, the potential exists to utilize the same 3PL company that’s warehousing the products to deliver those products to the end user directly from the warehouse, potentially saving a ton of money in freight expense.
  • If the manufacturer or distributor ships to the same clients regularly, they can leverage the 3PL’s warehousing AND transportation services to provide more aggressive pricing to their end user, or keep prices the same and add profit to their bottom line, adding value by including freight and shipping as part of the per unit price to the end user.

Depending on your business needs, it might make sense to investigate what your warehousing company is able to offer in the way of value-added services. Maybe they won’t offer any and are simply built to store pallets. That’s fine. It’s ultimately up to you to decide where and how to make your supply chain its most effective.

To learn more about how Amware can help you with your public warehousing needs, CONTACT US today!

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About Brad Mullins

About Brad Mullins

Brad Mullins is the Chief Operating Officer at Amware and is responsible for ensuring the smooth and efficient operation of all Amware's business practices. His effort and expertise in business management and transportation logistics, combined with a focus on positive customer experience, have had a direct and positive impact on Amware's clients, agents, partners, and vendors.